L’Oreal Does it Again with the Brow Stylist Plumper

I was really skeptical when I purchased this, thinking by default it would be too warm or golden as so many brow gels are on me. My BFF had told me it rivalled Benefit’s Gimme Brow for her, a product she got me on to in the first place, so I knew I needed to take the leap of faith. I picked up the L’Oreal Brow Stylist Plumper in the shade Medium to Dark (it also comes in Transparent and Light-Medium) and was instantly impressed by how cool toned it is! 

Like the Benefit version and unlike many tinted brow gels out there, this is a fibre formula brow gel which is meant to give more beef to fine and thin brows. While I don’t find it as thick or opaque as the Benefit Gimme Brow, it definitely plumps things a bit and sets the colour really well. In fact it’s a better setting gel than my beloved Gimme Brow. It really gives definition to the brow hairs and then holds them in place all day, minus the nasty brow dandruff that can come from these types of products. The formula is thick enough to give each hair density, but not too much that it looks unnatural or cakey (something Gimme Brow can do occasionally) 

The tube itself is the size of a mascara tube, and holds 0.27oz of product (more than double Gimme Brow) with a brush that is only about 1/2 inch long. While this isn’t as tiny as Gimme Brow, or Cliniques Just Browsing Brow Mousse, I actually think I prefer the size of this brush than the really tiny ones as it doesn’t deposit too much product, or apply unevenly.